When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Webinar: The Future of Integrating Marketing and Communications
February 21, 2024
Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional…Read more
Transcript: The Future of Integrating Marketing and Communications
February 20, 2024
On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. · · · Transcript Rob Zinkan So pleased to…Read more
visitBAYLOR: An RHB-created experience tailored to Baylor’s new Hurd Welcome Center–and to every student who visits
February 15, 2024
Baylor University recently completed construction on the Mark and Paula Hurd Welcome Center. The building serves as an inviting front door to Baylor’s physical campus in Waco, Texas, and as a threshold to the University’s distinctive traditions, faith and history. While the Hurd Center was nearing completion, Baylor contacted RHB to help design a campus…Read more
Transcript: Foster Student Belonging With a Coherent Deposit to Day One Strategy
January 29, 2024
RHB Vice President for Enrollment Management Ken Anselemnt led a January 24 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). The journey to student success (and retention) doesn’t begin when students arrive at your institution—it starts when they…Read more
The Admissions Leadership Podcast: Rick Bailey on the Importance of Coherence
January 26, 2024
Earlier this month RHB Founder and Principal Rick Bailey joined host Ken Anslement, RHB Vice President for Enrollment Management, on the Admissions Leadership Podcast (“The ALP”). You can listen to the episode or read the transcript below. · · · Transcript Ken Anselment Welcome to the Admissions Leadership Podcast, a series of one-on-one, conversations with…Read more
Why—and How—You Should Do a Communication Inclusion Audit Now
January 19, 2024
The legislative and judicial landscape around diversity, equity, inclusion and belonging (DEIB) has become ever-more contested since that time. We’re republishing this piece to account for this moment in history, in support of institutions who remain committed to DEIB. In the last three years, the already hard work of steering higher ed toward its promise…Read more