When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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The Importance of Delighting Customers: Customer Experience in Higher Education

May 10, 2017

written by Rick Bailey

While the concept of orchestrating customer experiences is not new, the conversation about the design and management of customer experiences in higher education circles has heightened. No doubt, the challenges for developing sustainable models for revenues, enrolling best fit students and engaging relationships with alumni and donors draws attention to the need for exceptional, relationship-building…Read more

Hot Topics in Higher Ed Webinar: The Marketing of Higher Education—the College President’s Perspective

April 27, 2017

written by Rick Bailey

Hot Topics in Higher Ed is an on-going webinar series conducted by Bay Path University. Rick was honored to be invited as a presenter, alongside Dr. Melissa Morriss-Olson, Provost and Vice President for Academic Affairs at Bay Path. In this webinar, Rick discusses why RHB chose to specialize in serving colleges and universities, and why this alignment with helping the…Read more

Technology vs. Intelligence: Which one should your institution invest in?

April 26, 2017

written by Kirk Donlan

As we bring technology deeper into the fold of higher ed, we find wonderful applications for it, particularly when applied to recruitment. Whether it’s a CRM, a CMS or even a financial aid calculator, technology has done its fair share of connecting more students to more institutions. It’s true that, except when cost prohibitive, the tech…Read more

Avoid these 10 claims when describing your institution.

April 25, 2017

written by Rick Bailey

Since 1991, we’ve had the opportunity to visit and conduct work on many college campuses. In doing so, we’ve been exposed to a lot of talking points used by various institutions in their communication strategy. In other words, we’ve likely heard it all. As part of our marketing positioning studies to help our clients achieve…Read more

Analyzing Higher Education Presidential Perspectives

April 18, 2017

written by Rick Bailey

Always curious to learn more about how higher education administrators think and lead, I was eager to dive into the 2017 Inside Higher Ed Presidents Survey conducted by Gallup. Our engagement in studying presidents’ views on marketing in the 2016 Independent College Presidents Survey we conducted in collaboration with The Lawlor Group heightened my interest in…Read more

Imagine the Video: The University of the Immediate Future (Part I)

written by Sam Waterson

Welcome to another entry in our Imagine the Video series: all the insight and substance of a long-form video interview packaged into an easily-consumed, informative read. We give you the content, you imagine the rest. (Click here to read our previous entry.) In this episode, Rick and Sam are on opposite sides of the country when a check-in phone call…Read more

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Finding a Position and a Place in the Universe for Your Institution

Ready to find your one true place in the universe? Conduct these series of exercises with your team as a first step.

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