Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Current Location: Your Visionary Destination Needs a Starting Point

November 6, 2018

written by Rick Bailey

We all know people who refuse to use a map. Their confidence in their sense of direction precludes their need for reference. In their minds, they’ll get there eventually—and the adventure of the journey is part of their fun. A few wrong turns don’t phase them. The strategy of “winging it” works pretty well when…Read more

The Trust-Personalization Matrix

September 24, 2018

written by Sam Waterson

The correlation between a prospective customer’s trust and the personalization of your experience offering shapes behaviors, impressions and outcomes related to exchange. Let’s look at a model* to help us understand its significance for enrollment marketers. On the y axis is trust. Trust, for purposes of this model, is defined as the degree to which…Read more

The College Choice Conundrum

July 16, 2018

written by Amy Mallory-Kani

We travel extensively to college campuses around the country to listen to students, faculty, staff and administrators speak about their experiences. During discussions with students, we always ask about how they ended up at x, y or z university and what helped them to make that decision. In a recent session, we heard one student…Read more

Place Branding in Higher Education

July 10, 2018

written by Rick Bailey

Leveraging your location may be your most important strategy toward growth. At the risk of broken-recordism, you are likely familiar with the four (or five) Ps of the marketing model: product, price, place and promotion (some add people and still others add position, though I believe position is informed by all the others). Whether you…Read more

How to Prepare for (and Make the Most of) Slate Summit

June 21, 2018

written by Alex Williams

Technolutions’ Slate Summit is upon us and if it’s your first or fifth time going, it’s sure to be an event full of innovative ideas, excellent networking and many opportunities to take your institution’s instance to the next level. For all of that excitement and opportunity, the Summit can actually be a fairly overwhelming experience…Read more

How To Train Your Recruitment Team

June 18, 2018

written by Sam Waterson

I have been involved in a number of recruitment trainings, primarily on the marketing/messaging side, with a smattering of sales when the team doesn’t know the distinction. My intent in this piece isn’t to prescribe training or offer a training service. Rather, I intend to outline a few key tactics that, in my 15 years of experience, have produced the greatest successes; in particular, I focus on parameters for training that have a significant positive effect upon recruitment…Read more

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