Insights

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Over the last few years, the work of steering higher ed toward its promise of creating equity and social mobility—including for those who work within it—has only become more difficult in many locations. Conflicts over why—and for…Read more

Picture this dream scenario: You have a bright, talented and hungry first-year admissions tour guide you already know you want on your enrollment team when they graduate. Today, that student comes to you and asks, “What courses can I take over the next four years to help me help my alma mater when you hire…Read more

Paraphrasing a famous theoretical physicist: “Everything should be made as simple as possible, but no simpler.” Slate has many layers and is, by necessity, complex. We ask it to do a lot for our operations, and it generally does it all exceptionally well. Concepts transfer. Learning to write a Configurable Joins query in one part…Read more

It’s budget-building season and questions abound. Three RHB team members, Dr. Amanda Sale, senior enrollment management consultant, Ken Anselment, vice president for enrollment management, and Dr. Rob Zinkan, vice president for marketing leadership, draw on their extensive higher education experience to provide some helpful tips as you make the difficult decisions that will set the…Read more

RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more

Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional…Read more