Insights

You may remember academic year 2008-09. If you worked in higher education then, you may recall that enrollment was gaining ground, money seemed abundant, recruitment and capital campaigns were robust, life was pretty good on campus. We were listening to concerns about a housing bubble bursting and watched banks begin to crumble. The more we…Read more

As fears of coronavirus dominate the news cycle, universities across the country are forced to contend with many questions on how to operate in the face of a major public health event. Schools are opting to hold classes online, cancel activities, and otherwise limit large gatherings. But at the same time, those of us in…Read more

Anthropologists can drive people crazy (I’ll be telling you more about why an anthropologist is working at RHB soon!). People will ask us a question they imagine has a straightforward answer, and then we respond, “Well, it depends…” We respond that way because it’s true. It does depend. For my first Insight, I’m tackling something…Read more

If I asked you which brands you trust, and why, what would you say? Has your family just always used that toothpaste? Did a suitcase brand’s in-flight magazine ad speak to the kind of traveler you are—or would like to be? Just how do you decide when a brand is worth not just your money,…Read more

If you’ve been in the world of enrollment management for more than, well, about five minutes, you’re probably aware that texting is a key communications platform for prospective students. It’s also the channel that universities tend to be the least-confident about using for engagement, as enrollment and marketing teams try to determine how and when…Read more

A few things you should know before you read this: I began my career in enrollment management as a visit and event coordinator. Those events were critical to the success of our efforts and I was put in charge because I’m…let’s just say details matter to me. A lot. I’m observant and I’ve learned over…Read more