When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
October 31, 2017
Higher ed institutions are, in theory, well acquainted with the notion of “transformation.” After all, they are in the business of transforming lives—the lives of their students. This charge is not insignificant; certainly the transformative process experienced at a college or university can be the most influential impetus for positive change and growth in a…Read more
October 19, 2017
In 1913, the American art world was rocked by a major exhibit that has come down to us as a pivotal moment in the history of American culture. Known as the “Armory Show” because it was held in the expansive rooms of the U.S. National Guard armories in New York City, the exhibit showcased work…Read more
October 13, 2017
If you’ve been following our posts on RHB Insights lately, you’re likely aware of our stance on the importance of having an in-house marketing department on your college campus to properly meet your future needs. We’ve not only written posts that champion the idea, but we’ve created a guidebook to help aid your institution in…Read more
September 28, 2017
Focus groups have been a long-standing favorite in higher ed marketing as a means of acquiring valuable qualitative data that may help solve a marketing challenge. So it’s no surprise that, early on in our history as higher ed marketers, RHB employed focus groups as a go-to means of collecting in-depth marketing data about significant…Read more
August 30, 2017
With fall more or less upon us, it’s time to consider your strategy for recruitment this year. You’ve likely spent some time assessing what you did last year, namely: what worked? What didn’t? You’ve also likely gone through the obvious considerations, the things you must always be mindful of, like: make sure you’re in touch…Read more
August 10, 2017
Recently a friend of mine suggested we check out a new casual dining restaurant that opened in town. I asked her what kind of food they offer, and her response, from looking at the menu online, was: “a little bit of everything.” While that broad answer did not make the restaurant any more enticing, there…Read more