Insights

Sometimes the most important discoveries happen when we stop rushing and start paying attention. Our summer reading picks this year invite the sort of close looking that the season hopefully allows. From corporate culture to childhood screen time, from leadership paradoxes to unlikely basketball success stories, these books ask us to look more closely at…Read more

Higher education leaders spend a lot of time talking about data—how to collect it, protect it and analyze it. But a question often left unasked is: how is this data actually used to communicate with students? For years, institutions have leaned on their Student Information Systems (SIS) and Enterprise Resource Planning (ERP) platforms to serve…Read more

In our last piece on rethinking and redesigning your campus visit experience, we explored ways to enhance the persuasive power of an in-person visit. Prospective students and their supporters deserve a welcoming, informative and compelling experience—one that acknowledges the effort and investment they make to step onto campus. But how to get them there in…Read more

And why do colleges and universities need them now more than ever? It’s a tale as old as time: a college or university needs to market itself in a way that is compelling to prospective students, authentic to the lived experience on campus, aspirational enough to echo the pillars of the strategic plan and timeless…Read more

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Over the past five years of conducting organizational capability assessments of higher education marketing and communications departments, my colleagues and I have interviewed hundreds of internal stakeholders. It’s the most fascinating aspect of the work, hearing directly from campus…Read more

What would your employees say to a friend or family member who was interested in applying for a job at your institution?  How can you ensure that employees have positive, truthful stories to share about their experiences with you? The experiences your employees have shape your employer brand. Your employer brand creates expectations about what…Read more