Insights

Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more

I’ve been having this recurring dream. I’ve just clicked the red “Leave Meeting” button, which teleports me from a call with our predictive modeling consultant (whose predictions in a dataset without precedent have all the solidity of a cumulus cloud), and drops me into the Excel sheet I’ve been using to track our current “admitted…Read more

If we told you that there are plenty of reasons to feel quite positively about higher education strategic planning, you might not believe us. And, yet, it’s the truth. Maybe it wouldn’t even cross your mind to wonder if it could be a positive experience beyond something to grit your way through every time there’s a…Read more

In my ongoing series of conversations with senior marketing leaders this academic year, we’ve discussed—among many topics—the dynamics of leading a remote team. While some VPs have been in the office periodically, rotating days on campus with other members of the cabinet, their teams continue to work remotely. For some teams, this scenario is indefinite;…Read more

The Five C’s of Coherence We hear, more than ever, the line “we need help with our story” from prospective clients. And by “help,” they generally mean a compelling articulation of what makes them worth enrollment or donation. Our practices are designed to discover how the experience you deliver is one-of-a-kind. Our work is a…Read more

Relevance builds Relationships build Revenue You may remember the Three R’s as Reading, ‘Riting and ‘Rithmetic. These subjects formed the core of early education for many years. I’d like to introduce three R’s that will help you navigate your marketing efforts for years to come. In order to achieve your goals—to make your higher education…Read more