Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Getting Real About Population Decline, Part 2

August 20, 2019

written by Rick Bailey

A few weeks ago we posted an insight about the projections for high school graduation population decline inspired by Nathan Grawe’s book, Demographics and the Demand for Higher Education. By the way, Nathan, thanks for the work you did on that tome. It’s been helpful and terrifying, and we’re grateful for the thoughtful analysis you’ve…Read more

The Language of Higher Ed Marketing

August 1, 2019

written by Rob Zinkan

The more consistency we can bring to our sector’s vocabulary, the better served we all are, including our colleagues.

Beyond the Brand: The Marketing Department of the Future

written by Rob Zinkan

Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new directions.

Holding On During the Summer

June 27, 2019

written by Rick Bailey

The summer is flying by. Besides hoping those deposited students show up at registration or orientation, what are you doing to ensure they all show up this fall? Realizing the overdone-ness of this analogy, I intend to use it to make a point. Don’t rule me out yet. The process of recruitment has load of similarity…Read more

Dealing with Dissenters

June 26, 2019

written by Rick Bailey

Change is good, right? Then why is it that new ideas and fresh approaches are met with disapproval? We’ve had opportunity to observe hundreds of campus communities in our work. Our site visits allow us deep familiarity with many campuses enabling us to note with confidence that no campus is without its share of dissidents,…Read more

Decoding the Enrollment Marketing Budget

June 25, 2019

written by Sam Waterson

Most enrollment leaders struggle with precision when planning an enrollment marketing budget. The marketing cost to acquire a particular class is indeed calculable, but only if the institution is prepared to measure individual marketing initiatives. And while there may be a great deal of certainty about the divisional budget as a whole, when it comes…Read more

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