When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
End Your SMS SOS: Building a Texting Strategy that Gets the Job Done
October 26, 2020
In this session from the 2020 eduWeb Digital Summit, RHB Senior Integration Consultant Megan Miller discussed how to craft texting strategies to create and maintain engagement with prospective and current students. Truly, Megan’s suggestions can help you reach a larger audience more effectively and easily. Read her comments here, and enjoy the slides via video here.…Read more
Don’t Underestimate Incrementalism, Even During COVID
October 2, 2020
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. “Our university has been around for 150-plus years, but that doesn’t mean we’re immune to these threats.” This comment, reflecting a tenor of the times, came from a discussion with a vice president for marketing…Read more
eduWebinar Lunch and Learn Series: Building Student-Centered Strategies
August 26, 2020
RHB Senior Integration Consultant Megan Miller joined colleagues Jeremy Tiers (Tudor Collegiate Strategies) and Harrison “Soup” Campbell (ZeeMee) on June 23,2020, for an eduWebinar on student-centered marketing strategies. Here, you can read what Megan had to say about exactly what those words “student-centered” mean in this climate, and how you can cultivate the trust students…Read more
What Marketing Organizations Can Learn from Advancement
When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more
Normal
August 19, 2020
“When we get back to Normal…” I recently saw someone flail their hands in front of their mouths after saying those words, as if trying to grasp the utterance out of the air before it could land in our midst, flaunting its elusiveness. That little moment illustrated for me the larger reality of This Moment.…Read more
What’s Your Next Big Thing? A Conversation with Higher Ed Marketing Guru Rick Bailey
August 6, 2020
RHB founder and principal Rick Bailey appeared on the IngenioUs podcast with host Dr. Melissa Morriss-Olson, provost emerita of Bay Path University, on July 27, 2020. · · · Transcript: Announcer: Hello and welcome to IngenioUs, the podcast where we talk about higher education, innovative practice and leading-edge thinking. Your host is Dr. Melissa Morriss-Olson.…Read more