Insights

If I asked you which brands you trust, and why, what would you say? Has your family just always used that toothpaste? Did a suitcase brand’s in-flight magazine ad speak to the kind of traveler you are—or would like to be? Just how do you decide when a brand is worth not just your money,…Read more

If you’ve been in the world of enrollment management for more than, well, about five minutes, you’re probably aware that texting is a key communications platform for prospective students. It’s also the channel that universities tend to be the least-confident about using for engagement, as enrollment and marketing teams try to determine how and when…Read more

A few things you should know before you read this: I began my career in enrollment management as a visit and event coordinator. Those events were critical to the success of our efforts and I was put in charge because I’m…let’s just say details matter to me. A lot. I’m observant and I’ve learned over…Read more

A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.

I often refer to that classic story of the man who spent his life in search of riches only to discover that his own home sat over a diamond mine. The lesson from the story popularized in the late 19th century by Russell Conwell, founder of Temple University, suggests that what we seek, particularly in…Read more

During presentations about brand architecture, I often pose a couple of questions to attendees. How many aspire for their institution to be a branded house (leveraging a single master brand or parent brand across an entire organization and the organization’s multiple offerings)? Nearly every hand goes up. Next, how many of their institutions actually operate…Read more