When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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A Meditation on Possibility: RHB’s Annual Summer Reading List

June 6, 2024

written by Aimee Hosemann

What is possible? RHB’s summer reading recommendations derive from a variety of genres and themes. But, they share one feature: a meditation on possibility. What is possible if we have faith, if we imagine, if we fall in love, if we follow a trail through history in pursuit of a life’s story or to solve…Read more

Face the Future with Organizational Clarity: Building Capability with The RHB 3-5 Design

May 14, 2024

written by Aimee Hosemann

The RHB team frequently receives questions from higher education marketing and communications leaders about what structural and effectiveness trends we observe from our perspective across the sector. Leaders ask us about everything from high-level strategy to the shape of organizational charts and all the way down to tactical questions about working more effectively: How do…Read more

Transcript: Foster Student Belonging With a Coherent Deposit to Day One Strategy

January 29, 2024

written by Ken Anselment

RHB Vice President for Enrollment Management Ken Anselemnt led a January 24 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). The journey to student success (and retention) doesn’t begin when students arrive at your institution—it starts when they…Read more

The Admissions Leadership Podcast: Rick Bailey on the Importance of Coherence

January 26, 2024

written by Ken Anselment

Earlier this month RHB Founder and Principal Rick Bailey joined host Ken Anslement, RHB Vice President for Enrollment Management, on the Admissions Leadership Podcast (“The ALP”). You can listen to the episode or read the transcript below.  ·  ·  · Transcript Ken Anselment Welcome to the Admissions Leadership Podcast, a series of one-on-one, conversations with…Read more

Why—and How—You Should Do a Communication Inclusion Audit Now

January 19, 2024

written by Aimee Hosemann

The legislative and judicial landscape around diversity, equity, inclusion and belonging (DEIB) has become ever-more contested since that time. We’re republishing this piece to account for this moment in history, in support of institutions who remain committed to DEIB. In the last three years, the already hard work of steering higher ed toward its promise…Read more

A Guide to AMA Higher Ed 2023

October 23, 2023

written by Rob Zinkan

It’s the most wonderful time of the year. Sure, the holidays are fast approaching—too fast actually. Or maybe spooky season or PSL season is your thing. For higher ed marketers, it’s feel-good season because we’ll soon get to be among our people.  The AMA Symposium for the Marketing of Higher Education, the largest single gathering…Read more

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