Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

  • Filter by Category:

  • Filter by Topic:

Looking Closer: RHB’s Annual Summer Reading List

June 23, 2025

written by Rob Zinkan

Sometimes the most important discoveries happen when we stop rushing and start paying attention. Our summer reading picks this year invite the sort of close looking that the season hopefully allows. From corporate culture to childhood screen time, from leadership paradoxes to unlikely basketball success stories, these books ask us to look more closely at…Read more

Campus Visits Part II: Creating a Seamless Digital-to-Physical Campus Visit Experience

May 22, 2025

written by Aimee Hosemann

In our last piece on rethinking and redesigning your campus visit experience, we explored ways to enhance the persuasive power of an in-person visit. Prospective students and their supporters deserve a welcoming, informative and compelling experience—one that acknowledges the effort and investment they make to step onto campus. But how to get them there in…Read more

What is a Brand Narrative?

March 5, 2025

written by Ryan Millbern

And why do colleges and universities need them now more than ever? It’s a tale as old as time: a college or university needs to market itself in a way that is compelling to prospective students, authentic to the lived experience on campus, aspirational enough to echo the pillars of the strategic plan and timeless…Read more

Webinar: Your Institution’s Employer Brand: An Exercise in Coherence

November 5, 2024

written by Aimee Hosemann

What would your employees say to a friend or family member who was interested in applying for a job at your institution?  How can you ensure that employees have positive, truthful stories to share about their experiences with you? The experiences your employees have shape your employer brand. Your employer brand creates expectations about what…Read more

Transcript: Your Institution’s Employer Brand: An Exercise in Coherence

October 31, 2024

written by Rob Zinkan

Earlier this month, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace After the Great Resignation (to be published in 2025), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. The panelists examined higher ed’s inattentiveness…Read more

The Campus Visit: In-Person Vibes and Virtual Values

October 29, 2024

written by Aimee Hosemann

This is the first in a two-part series about maximizing prospective students’ campus visit experiences, this time featuring on-campus events. In-person campus tours are one of our favorite experiences. Even if we’ve been to a campus many times, we love listening to a student tour guide describe the research they do with faculty in a…Read more

Page 1 of 16