Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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The College Choice Conundrum

July 16, 2018

written by Amy Mallory-Kani

We travel extensively to college campuses around the country to listen to students, faculty, staff and administrators speak about their experiences. During discussions with students, we always ask about how they ended up at x, y or z university and what helped them to make that decision. In a recent session, we heard one student…Read more

Place Branding in Higher Education

July 10, 2018

written by Rick Bailey

Leveraging your location may be your most important strategy toward growth. At the risk of broken-recordism, you are likely familiar with the four (or five) Ps of the marketing model: product, price, place and promotion (some add people and still others add position, though I believe position is informed by all the others). Whether you…Read more

How To Shop for Professional Services in Higher Ed

June 4, 2018

written by Rick Bailey

I cringe when someone refers to me as a “vendor” and especially when clients refer to me as “their vendor.” The word conjures up a picture of someone on the street with a dancing monkey on a leash. It’s true that RHB sells professional services. I’m good with that; in fact, I love what we do and I’m proud to bring our expertise to the higher ed market. But, we do not have much that can fit readily into a shopping cart, whether on wheels or online. I admit that it may be difficult or even confusing to “shop” with us…Read more

Evaluating Customer Experiences in Higher Ed

May 7, 2018

written by Rick Bailey

By now, you are probably becoming comfortable using the word “customer” due to the prevalence of discussion around customer experience (CX). Design thinking as a discipline places high value on shaping satisfying customer experiences that influence purchasing, loyalty, interaction, recommendations—in truth, CX encapsulates everything about our relationships with those whom we exchange anything (services or products). How will you evaluate the experiences that relate and connect your institution with your customers?…Read more

Your Party Is Not Your Brand

April 30, 2018

written by Rick Bailey

Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more

How To Structure Your Slate Implementation Team

April 23, 2018

written by Alex Williams

Coherent teams are necessary for companies and projects to be successful. Having the opportunity to work with many teams in their implementation of Slate, I’ve had the chance to see what teams work well and where teams can be improved. While not every institution has the staff resources to build a large team, and some implementations fall entirely to one person, I’ve found that implementation teams excel with the right combination of personas, as well…Read more

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