Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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You Don’t Know What You Have

January 13, 2020

written by Rick Bailey

I often refer to that classic story of the man who spent his life in search of riches only to discover that his own home sat over a diamond mine. The lesson from the story popularized in the late 19th century by Russell Conwell, founder of Temple University, suggests that what we seek, particularly in…Read more

Navigating the Gray Between Buy-In and Co-Creation

September 11, 2019

written by Rob Zinkan

An enduring brand strategy requires more than just stakeholder buy-in. But is buy-in enough?

Addressing the “Parent Factor” in Enrollment Marketing

May 12, 2019

written by Rick Bailey

I’m thinking about the importance of parents. I have good friends who just became first time parents. They’re young and energetic and the birth of Olive Kay thrills and amazes them. In this first week of parenthood, the exhaustion and weight of responsibility is just starting to show itself. They have a lot of that…Read more

If I had a few minutes with your board…

January 30, 2019

written by Rick Bailey

Securing an excellent relationship with your board may be the most valuable investment you can make. Of course, relationships with major donors may yield worthy substantial results, yet developing shared understandings with board members will advance the institution toward a successful future. We are called upon from time to time to present to trustees about…Read more

Common Obstacles Higher Education Must Work Around

written by Rick Bailey

One of the benefits of consulting is the opportunity to see patterns among a cross section of the industry. Higher education shares common opportunities and obstacles across the spectrum of institutions: public/private; two-year/four-year; liberal arts/vocational; colleges/universities and the like. I heard Howard Gardner, the Hobbs Professor of Cognition and Education at Harvard’s Graduate School of…Read more

Takeaways from the 2019 CIC Presidents Institute

January 10, 2019

written by Rick Bailey

Like every good learning experience, I walked away with questions. Here we are at the start of 2019. IMHO, 2018 passed entirely too quickly. Still, it’s great to have yet another opportunity to celebrate a fresh start. Assuming you are reading this on a college campus, you may celebrate “new year’s” more significantly on July…Read more

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