Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

  • Filter By Type:

  • Filter By Topic:

  • Filter By Author:

Resistance to Marketing in Higher Ed: The Faculty Perspective

July 23, 2018

written by Amy Mallory-Kani

In a recent Chronicle article about the “crisis” of higher education, Lisa Schoenbach wrote that “the days are gone when scholars and teachers could afford to work in ignorance of or disdain for their universities’ decisions about budgets, outreach and lobbying. We need to understand the interrelations between the life of the mind and the…Read more

The College Choice Conundrum

July 16, 2018

written by Amy Mallory-Kani

We travel extensively to college campuses around the country to listen to students, faculty, staff and administrators speak about their experiences. During discussions with students, we always ask about how they ended up at x, y or z university and what helped them to make that decision. In a recent session, we heard one student…Read more

Place Branding in Higher Education

July 10, 2018

written by Rick Bailey

Leveraging your location may be your most important strategy toward growth. At the risk of broken-recordism, you are likely familiar with the four (or five) Ps of the marketing model: product, price, place and promotion (some add people and still others add position, though I believe position is informed by all the others). Whether you…Read more

How to Prepare for (and Make the Most of) Slate Summit

June 21, 2018

written by Alex Williams

Technolutions’ Slate Summit is upon us and if it’s your first or fifth time going, it’s sure to be an event full of innovative ideas, excellent networking and many opportunities to take your institution’s instance to the next level. For all of that excitement and opportunity, the Summit can actually be a fairly overwhelming experience…Read more

How To Train Your Recruitment Team

June 18, 2018

written by Sam Waterson

I have been involved in a number of recruitment trainings, primarily on the marketing/messaging side, with a smattering of sales when the team doesn’t know the distinction. My intent in this piece isn’t to prescribe training or offer a training service. Rather, I intend to outline a few key tactics that, in my 15 years of experience, have produced the greatest successes; in particular, I focus on parameters for training that have a significant positive effect upon recruitment…Read more

CRM as Technology and Strategy: A Core Value of Student Success

June 11, 2018

written by Amy Mallory-Kani

A few months ago, the Chronicle highlighted recent efforts by the University of Maine to centralize its processes and programs through an initiative called “One University.” This initiative not only creates system-wide efficiencies, but also breaks down barriers to student success. As Lee Gardner wrote in the piece, “bringing more students into a traditional ecosystem of individual state universities that duplicate the same sorts of programs and resources,” might tentatively improve enrollment, but it could never fix systemic issues relating to student recruitment, persistence and overall satisfaction…Read more

Page 2 of 18