When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
May 14, 2019
I vowed I’d not write about Varsity Blues, but this thought keeps nagging me and I feel a little guilt for not pointing it out to you. You might not have a greedy coach or a side door into your admissions office, but here’s the horrifying part you played in the VB debacle. Granted, VB…Read more
May 13, 2019
I don’t need to tell you that we live in a world of immediacy. You know it even more if you’re actively working with today’s students (no matter the generation). Often, the immediacy mindset transfers into our professional goals. And so, we need the solution, the module, the email, the portal, the [insert anything and…Read more
While listening to Holly Morris, Director of School Incubation of the Washington State Charter School Association, speak about design thinking at the recent UCDA Design Summit in Savannah, my mind zeroed in on her comments about giving priority to empathy. She was reminding the roomful of designers that before offering solutions, we need to understand…Read more
May 12, 2019
I’m thinking about the importance of parents. I have good friends who just became first time parents. They’re young and energetic and the birth of Olive Kay thrills and amazes them. In this first week of parenthood, the exhaustion and weight of responsibility is just starting to show itself. They have a lot of that…Read more
April 17, 2019
When communicating with your prospective students, you undoubtedly strive to connect your offerings with their goals, interests and values. In doing so, you emphasize the benefits of your distinctive market positon and your ability to provide an exceptional education that is supportive of your prospects’ plans, hopes and dreams. But because the goals, interests and…Read more
March 8, 2019
The higher ed world was abuzz yesterday because some bad folks decided to hack into three institutions via password resets at the institutional level (Single Sign-On and, via that access to student details, such as applicant information). The students were sent emails offering them a view of their application, including comments, scores, etc.,effectively an inside…Read more