Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Four Thoughts on Purposeful Change in Higher Education: Lessons from Moldy Raspberries


October 27, 2020

written by Rick Bailey

I had to throw out an entire pint of fresh raspberries this morning. I was bummed. I love fresh raspberries. But we’d waited too long. We didn’t eat them quickly enough. They responded as raspberries do; they got grey and moldy. I tried to pick out a handful of good ones to no avail. They…Read more

End Your SMS SOS: Building a Texting Strategy that Gets the Job Done

October 26, 2020

written by Megan Miller

In this session from the 2020 eduWeb Digital Summit, RHB Senior Integration Consultant Megan Miller discussed how to craft texting strategies to create and maintain engagement with prospective and current students. Truly, Megan’s suggestions can help you reach a larger audience more effectively and easily. Read her comments here, and enjoy the slides via video here.…Read more

Don’t Underestimate Incrementalism, Even During COVID

October 2, 2020

written by Rob Zinkan

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author.   “Our university has been around for 150-plus years, but that doesn’t mean we’re immune to these threats.”   This comment, reflecting a tenor of the times, came from a discussion with a vice president for marketing…Read more

eduWebinar Lunch and Learn Series: Building Student-Centered Strategies

August 26, 2020

written by Megan Miller

RHB Senior Integration Consultant Megan Miller joined colleagues Jeremy Tiers (Tudor Collegiate Strategies) and Harrison “Soup” Campbell (ZeeMee) on June 23,2020, for an eduWebinar on student-centered marketing strategies. Here, you can read what Megan had to say about exactly what those words “student-centered” mean in this climate, and how you can cultivate the trust students…Read more

What Marketing Organizations Can Learn from Advancement

written by Rob Zinkan

When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more

Normal

August 19, 2020

written by Ken Anselment

“When we get back to Normal…” I recently saw someone flail their hands in front of their mouths after saying those words, as if trying to grasp the utterance out of the air before it could land in our midst, flaunting its elusiveness. That little moment illustrated for me the larger reality of This Moment.…Read more

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