Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Five things to think about as you hit the road this fall.

August 30, 2017

written by Sam Waterson

With fall more or less upon us, it’s time to consider your strategy for recruitment this year. You’ve likely spent some time assessing what you did last year, namely: what worked? What didn’t? You’ve also likely gone through the obvious considerations, the things you must always be mindful of, like: make sure you’re in touch…Read more

The (assumed) safety in being everything to everyone in higher ed.

August 10, 2017

written by Kirk Donlan

Recently a friend of mine suggested we check out a new casual dining restaurant that opened in town. I asked her what kind of food they offer, and her response, from looking at the menu online, was: “a little bit of everything.” While that broad answer did not make the restaurant any more enticing, there…Read more

Seeking Seamless Modalities

July 31, 2017

written by Sam Waterson

The teaching and learning process on a college campus was once rigid—not necessarily in approach—but in format. If you were a student attending a college or university, 99.9% of all your academic learning was going to take place in a building on campus. This would’ve been a lecture hall. A laboratory. Or a library, perhaps.…Read more

Here’s what the marketing department on your campus should look like.

July 11, 2017

written by Rick Bailey

One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more

The Five-Minute Coherence Test

June 22, 2017

written by Rick Bailey

Do you ever play MadLibs, those fill-in-the-blank narratives that can become zany (or sometimes risqué)? Basically, you’re given a scenario that has empty spaces where you fill in your own details. As an example, here’s one that’s particularly relevant for those of you in higher ed…Read more

The answer isn’t always “Global” and/or “Leadership”.

June 7, 2017

written by Rick Bailey

This may sound a bit like a rant. But it’s not. It’s more an admonition to all of us in higher education to more thoughtfully monitor our actions and efforts. I will admit that after nearly 40 years, one can begin to gain a smidgen of perspective (or is it cynicism?) about patterns of behavior…Read more

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