When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
October 26, 2021
I love road biking. (I also love metaphors.) If I have an hour or two of “Ken-time” and the winds are favorable (more on that in a bit), I love to gear up, hop in the saddle, and head out onto the long open roads for a leg-stretching ride around my home in Appleton, Wisconsin.…Read more
September 30, 2021
Founder of Enrollify Zach Busekrus hosts “Starter Stories” a podcast series telling the stories of founders of leading higher education consulting and professional services. Zach invited Rick Bailey to give the backstage story on the start of RHB. Following is the transcript or you can listen here. Rick Bailey: In the book, was a question.…Read more
August 25, 2021
Rick Bailey was recently invited to lead a webinar about his recent book, Imagine Voraciously, by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, Rick highlights some of the takeaways from the book and offers insights to encourage your own voracious imagining. You can watch the recording here.…Read more
This piece of advice and counsel is long overdue. While the related concern is not new at all, the COVID pandemic magnified its urgency in terms of our addressing it. The traditional funnel of movement toward engagement by audiences and constituents has been in disarray for years. We’ve been warning you about that for a…Read more
If you’ve ever had the pleasure of driving on I-80 through Iowa, as I did when I took my daughter back for her second year of college, you know that the long, rolling road is abundant not only with views of corn and soybeans, but opportunities for the mind to wander. Mine wandered right to…Read more
As we at RHB conduct diversity, equity, inclusion and belonging (DEIB) audits, guide executive leadership through consequential moments or conduct research and discovery for institutional marketing projects, we encounter a lot of different institutional language about recognizing human diversity. The fact that we continuously encounter race and culture as themes which make themselves evident in…Read more