When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
May 28, 2018
My goal in this piece is to help you achieve your objectives when submitting RFPs for professional services. I have to say at the outset that I don’t believe RFPs are the best avenue for securing the results you want and need from a consultant. RFPs may be great for buying staples and tissues, but not so much for buying expertise. We’ve read hundreds of RFPs in the course of our RHB history and 99% of them are problematic for one reason or another. For one, they generally fail to seek the best match between a client and a service provider. The requisites and questions aren’t crafted for a multitude of variables…Read more
May 21, 2018
Teams of recruiters and development officers tell us that high levels of personalization are impossible given all of the demands on their time. We’ve been told that personal notes just cannot be expected when inquiry pools and alumni lists are as large as they are. Taking time for a personal note following a visit or phone conversation or for a hand-written event may, in fact, be the best possible investment you can make…Read more
May 14, 2018
Configuring email campaigns in Slate can be difficult, but doesn’t have to be. Whether you are at the start of an implementation or nearing the close of your most recent build-out, there are pivotal tactics and strategies that can significantly streamline your enrollment marketing process. You can maximize key data points and leverage Slate’s many…Read more
May 7, 2018
By now, you are probably becoming comfortable using the word “customer” due to the prevalence of discussion around customer experience (CX). Design thinking as a discipline places high value on shaping satisfying customer experiences that influence purchasing, loyalty, interaction, recommendations—in truth, CX encapsulates everything about our relationships with those whom we exchange anything (services or products). How will you evaluate the experiences that relate and connect your institution with your customers?…Read more
As commencements are, well, commencing, you may be heading into year 2 or beyond with Slate, which means that you’re about to undertake a big change yourself…Cycle Prep. While your team should focus on enhancing your instance of Slate with perpetual refinements as the tool continues to grow, Cycle Prep affords you a time to shift specific focus to Slate. So update your periods and rounds, archive your emails and events, and as you’re walking through your very own status page, think about updating to the custom portal option for your students. The possibilities are limitless. While you will have several items that you’ll want to check off your list to ensure your system is up-and-running for the next cycle, this time of year also offers the opportunity to rethink and revamp. For instance, if told your team when you first built Slate that you didn’t have to build your Read process a certain way because “that was the way it had already been done,” this is the time to reassess how you built things initially in Slate…Read more
April 30, 2018
Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more