When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Interest or Intent? Take the Guesswork out of Your Higher Ed Marketing Communication
August 25, 2021
This piece of advice and counsel is long overdue. While the related concern is not new at all, the COVID pandemic magnified its urgency in terms of our addressing it. The traditional funnel of movement toward engagement by audiences and constituents has been in disarray for years. We’ve been warning you about that for a…Read more
Sheep, Lions, and Your Institution’s Self
If you’ve ever had the pleasure of driving on I-80 through Iowa, as I did when I took my daughter back for her second year of college, you know that the long, rolling road is abundant not only with views of corn and soybeans, but opportunities for the mind to wander. Mine wandered right to…Read more
What Do You Really Say When You Talk about Race and Culture? Part II in a Series
As we at RHB conduct diversity, equity, inclusion and belonging (DEIB) audits, guide executive leadership through consequential moments or conduct research and discovery for institutional marketing projects, we encounter a lot of different institutional language about recognizing human diversity. The fact that we continuously encounter race and culture as themes which make themselves evident in…Read more
How to Diagnose and Soothe Strategic Planning Fears
The study of 108 strategic plans that my colleagues Drs. Aimee Hosemann and Rob Zinkan conducted this year couldn’t be more timely. Their review of plans from public and private colleges and universities representing all 50 states occurred during one of the most disruptive years in world history, and certainly one of the most pivotal…Read more
What Makes a Strategic Plan “Strategic”?
July 15, 2021
In an effort to better understand the dynamics and components of strategic plans across higher ed, we undertook a detailed study of more than 100 active strategic plans. The study endeavored to capture a current plan from one private and one public four-year institution in each state, whenever possible. This executive summary is designed to introduce participants in strategic planning processes to important concepts and actions that lead to effective and collaborative strategic plans.
RHB on the Slate Stage: Change Management in Slate
June 9, 2021
Slate is a CRM that is always evolving, and throughout the course of our work, change is more than just inevitable: it is required. Over the years, our processes shift, Technolutions unveils new features, and we uncover new opportunities to use the system’s tools better. So how do we retool our instance’s engine without losing…Read more