When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Four Tests You’re Taking Right Now
April 14, 2020
Talk about tests seems to be overtaking our conversations: the availability of COVID-19 tests, the time it takes to read them, the delivery options (drive-thru!) and the accuracy of the results. In higher ed, we’re talking about the value of standardized testing, the delay of testing and the consideration of optional submission of scores for…Read more
Looking Back to Move Forward
March 12, 2020
You may remember academic year 2008-09. If you worked in higher education then, you may recall that enrollment was gaining ground, money seemed abundant, recruitment and capital campaigns were robust, life was pretty good on campus. We were listening to concerns about a housing bubble bursting and watched banks begin to crumble. The more we…Read more
Reality Gone Virtual: Shifting Campus Events in Uncertain Times
March 10, 2020
As fears of coronavirus dominate the news cycle, universities across the country are forced to contend with many questions on how to operate in the face of a major public health event. Schools are opting to hold classes online, cancel activities, and otherwise limit large gatherings. But at the same time, those of us in…Read more
Thinking Anthropologically About Faculty, Brand and Marketing
March 3, 2020
Anthropologists can drive people crazy (I’ll be telling you more about why an anthropologist is working at RHB soon!). People will ask us a question they imagine has a straightforward answer, and then we respond, “Well, it depends…” We respond that way because it’s true. It does depend. For my first Insight, I’m tackling something…Read more
Designing for Trust in Higher Ed
February 10, 2020
If I asked you which brands you trust, and why, what would you say? Has your family just always used that toothpaste? Did a suitcase brand’s in-flight magazine ad speak to the kind of traveler you are—or would like to be? Just how do you decide when a brand is worth not just your money,…Read more
Texting in Admissions with Technolutions Slate
If you’ve been in the world of enrollment management for more than, well, about five minutes, you’re probably aware that texting is a key communications platform for prospective students. It’s also the channel that universities tend to be the least-confident about using for engagement, as enrollment and marketing teams try to determine how and when…Read more