We are experts at uncovering answers to higher ed’s biggest marketing questions.
Patrick M. Winter
Associate Vice President of Admissions and Enrollment Management at University of Georgia
Read about how RHB helped the success of the University of Georgia.
The RHB Diagnostic is an initial engagement with RHB that seeks to establish a better understanding of your situation and what strategic steps you can take to more quickly achieve your goals. The diagnostic invites an external perspective of your challenges and opportunities; it also provides an occasion to work with representatives of RHB, determine fit, and “test the waters” without substantial investment. The timeline for completion of the RHB Diagnostic is typically two days to one week.
Circles of InfluenceSM
In Circles of Influence, RHB’s distinctive approach to internal audience research, we gather feedback from students, faculty and staff to discover the relationships and experiences that characterize life on campus. In addition to providing unique access to the messages, stories and characteristics that make your institution distinctive, Circles allows us to talk intimately with students, faculty and staff, and to hear about the community at your college or university in its own words. The timeline for completion of Circles of Influence is six to eight weeks.
The Coherence Inventory is an examination of institution-wide, externally facing integrated marketing efforts that uncovers potential opportunities to streamline processes, maximize resources and ensure coherence across all communications. The timeline for completion of the Coherence Inventory is typically three to four weeks.
Competitive Analysis, Audience Surveys and Market Research
RHB designs and implements qualitative and quantitative research instruments that assess your institution’s competitive environment, current audiences and brand awareness and accuracy, while also suggesting untapped markets and segments for recruitment and advancement. The timeline for completion of quantitative research varies based on the scope of assignments.
Is your institution ready to uncover authentic messaging, key points of distinction and audience perceptions?
Let’s connect to address your needs, including scheduling and budgeting.