We have a particular set of strategic skills.
Vice President for Enrollment, Marketing and Communications at Concordia University Irvine
Read about how RHB helped Concordia University Irvine.
We are experts at helping institutions define and articulate their market positions. We draw on our purposeful research methodologies, deep knowledge of the higher ed landscape and skill with competitive analysis to help institutions identify their distinctive places and communicate their compelling advantages.
We have an extensive network of seasoned professionals and practitioners who can consult with your institution on best practices. Our team members advise on matters of operations, recruitment strategies, positioning, staffing and team-building. Typically, clients elect to retain our consulting services over a period of designated months. Retainers assure clients of regularly-scheduled, dedicated time for engagements on campus, by video conference or phone. Retainers are confirmed for a minimum of six months.
Branded Curriculums/Signature Experiences
The design of experiences to shape a distinctive market position requires a coherent approach to engage internal stakeholders and compel external audience s. Building on market research, RHB works with your faculty and staff to prompt creativity in developing distinctive and marketable experiences and curricula. Shaped by your own mission and vision, RHB walks clients on a thoughtful path of engaging dialog to arrive at student journeys that set you apart from peers. The timeframe for completion varies by institution.
Strategic Communication Plans
Strategic communications plans include a competitive environmental scan, audience map and recommendations for communications strategies that leverage your institution’s market position. The timeline for completion of a strategic communication plan is typically six to eight weeks.
Marketing Communication Flow Plans
A marketing communication flow plan includes a 12-, 24-, or 36-month calendar with recommendations regarding the most effective media through which to communicate each of your institution’s key messages. The timeline for completion of a marketing communication flow plan is typically six to eight weeks.
Let’s make a plan.
Contact us to schedule an introductory call or to discuss cost estimates.