It’s the most wonderful time of the year. Sure, the holidays are fast approaching—too fast actually. Or maybe spooky season or PSL season is your thing. For higher ed marketers, it’s feel-good season because we’ll soon get to be among our people. The AMA Symposium for the Marketing of Higher Education, the largest single gathering…Read more
Tag: Conferences
A Guide to NACAC 2023: Things to See, Eat and Drink in Baltimore
Fall is officially underway and many admissions professionals have been on the road since August visiting high schools, attending college fairs and, notably, this month, heading to Baltimore to attend one of my favorite conferences of the year, NACAC. I love NACAC for a variety of reasons: the opportunity to get inspired by speakers like…Read more
Minecraft and Slate Strategy: Next Steps After You Have Your Base
Minecraft has made it to the Williams home in full force. My two oldest kids, Dougie and Dean, have decided to start capping out their daily screen time limits with a focus on chopping down virtual trees, building bases and wrecking each other’s homes–which isn’t too dissimilar from the real world. Dougie is more methodical…Read more
Preventing a Case of the Mondays: How to Engage and Retain Staff in the Face of the Great Resignation
There are thousands of movies based on the lives of workers and the workplace. One of my favorite workplace movies is Office Space, a clever comedy written and directed by Mike Judge in 1999. We all love a good story about a talented employee that Eurosteps their boilerplate job description and asks more from leadership…Read more
Slate for Student Success
Technolutions’ Slate software is built for admissions, but the system is highly customizable and can be used for more than just admitting students. You can build processes in Slate that help you manage advising, academic standards investigations and appointments with the career services team. All these activities would be considered “Slate for Student Success,” which…Read more
Ethnography in Higher Ed: How RHB’s Ethnographic Approach Leads to Institutional Empowerment
Late last fall, we published an Insight in which I discussed some connections between marketing and anthropology that would be the subject of a paper I co-authored with RHB’s Rob Zinkan to be delivered at the American Anthropological Association conference. The point of our paper was that anthropology and marketing share the goal of understanding…Read more
Why You Should Attend RHB Academy
There are many ways to Slate, and the best way to Slate is to Slate together. Likewise, there are many ways to learn, and one of the best ways to learn is through in-person, hands-on instruction. RHB is excited to offer you an opportunity to do both. RHB is pleased to announce that we will…Read more
A Guide to AMA Higher Ed 2022
In the handful of conferences I’ve attended in person over the last year, I’ve noticed a welcome trend: greater presence and intention among conference-goers. Everyone has a renewed appreciation for being with one another. Fewer heads are buried in screens during sessions. My RHB colleague Alex Williams has called these experiences “joyful reminders of the…Read more
Are You Ready to Bring Your Search In House?
(You may be more ready than you think.) At this year’s NACAC conference in Houston, we were delighted to see so many of our old and new friends in person in ways we have not been able to do so since—well, you know. While last year’s event in Seattle gave us a taste of what…Read more
Horizons
Just a few weeks ago I had the wonderful opportunity to spend a number of uninterrupted days at the beach with my family. The beach is my favorite spot; it’s always just what I need to disconnect and recharge. During my time there, in between the boogie boards and boardwalk fries, I found myself in…Read more