Tag: Conferences

A Guide to AMA Higher Ed 2023

written by Rob Zinkan

It’s the most wonderful time of the year. Sure, the holidays are fast approaching—too fast actually. Or maybe spooky season or PSL season is your thing. For higher ed marketers, it’s feel-good season because we’ll soon get to be among our people.  The AMA Symposium for the Marketing of Higher Education, the largest single gathering…Read more

Preventing a Case of the Mondays: How to Engage and Retain Staff in the Face of the Great Resignation

written by Rosa Arroyo Driggers

There are thousands of movies based on the lives of workers and the workplace. One of my favorite workplace movies is Office Space, a clever comedy written and directed by Mike Judge in 1999. We all love a good story about a talented employee that Eurosteps their boilerplate job description and asks more from leadership…Read more

Slate for Student Success

written by Jolene Monson

Technolutions’ Slate software is built for admissions, but the system is highly customizable and can be used for more than just admitting students. You can build processes in Slate that help you manage advising, academic standards investigations and appointments with the career services team. All these activities would be considered “Slate for Student Success,” which…Read more

Ethnography in Higher Ed: How RHB’s Ethnographic Approach Leads to Institutional Empowerment

written by Aimee Hosemann

Late last fall, we published an Insight in which I discussed some connections between marketing and anthropology that would be the subject of a paper I co-authored with RHB’s Rob Zinkan to be delivered at the American Anthropological Association conference. The point of our paper was that anthropology and marketing share the goal of understanding…Read more

Why You Should Attend RHB Academy

written by Josh Henry

There are many ways to Slate, and the best way to Slate is to Slate together. Likewise, there are many ways to learn, and one of the best ways to learn is through in-person, hands-on instruction. RHB is excited to offer you an opportunity to do both. RHB is pleased to announce that we will…Read more

A Guide to AMA Higher Ed 2022

written by Rob Zinkan

In the handful of conferences I’ve attended in person over the last year, I’ve noticed a welcome trend: greater presence and intention among conference-goers. Everyone has a renewed appreciation for being with one another. Fewer heads are buried in screens during sessions. My RHB colleague Alex Williams has called these experiences “joyful reminders of the…Read more


written by Alex Williams

Just a few weeks ago I had the wonderful opportunity to spend a number of uninterrupted days at the beach with my family. The beach is my favorite spot; it’s always just what I need to disconnect and recharge.  During my time there, in between the boogie boards and boardwalk fries, I found myself in…Read more