When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Academic Advice for Future Enrollment Professionals
March 27, 2024
Picture this dream scenario: You have a bright, talented and hungry first-year admissions tour guide you already know you want on your enrollment team when they graduate. Today, that student comes to you and asks, “What courses can I take over the next four years to help me help my alma mater when you hire…Read more
Prepare to Launch: Going Live with Slate
March 15, 2024
The process of launching your Slate database can be an intimidating one, but it doesn’t have to be. Having completed hundreds of implementations with institutions of all types, the RHB team has developed a pre-flight checklist and identified best practices for both first-time implementations and ongoing cycle prep to help you navigate your start with…Read more
Build a More Strategic Higher Ed Budget: Advice From Three RHB Experts
March 7, 2024
It’s budget-building season and questions abound. Three RHB team members, Dr. Amanda Sale, senior enrollment management consultant, Ken Anselment, vice president for enrollment management, and Dr. Rob Zinkan, vice president for marketing leadership, draw on their extensive higher education experience to provide some helpful tips as you make the difficult decisions that will set the…Read more
Webinar: The Future of Integrating Marketing and Communications
February 21, 2024
Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional…Read more
Transcript: The Future of Integrating Marketing and Communications
February 20, 2024
On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. · · · Transcript Rob Zinkan So pleased to…Read more
Transcript: Foster Student Belonging With a Coherent Deposit to Day One Strategy
January 29, 2024
RHB Vice President for Enrollment Management Ken Anselemnt led a January 24 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). The journey to student success (and retention) doesn’t begin when students arrive at your institution—it starts when they…Read more