We are experts at uncovering answers to higher ed’s biggest marketing questions.
RHB is constantly perfecting the research methodologies that we know deliver the best results for higher education. Coherence, our guiding principle, emphasizes nurturing two-way understanding and loyalty between institutions and their key constituencies. This type of understanding is only developed when an institution knows, clearly, both who it is and who its audiences are.
Three critical questions inform all our work:
What are we?
What do we say we are?
What do others say we are?