If I asked you which brands you trust, and why, what would you say? Has your family just always used that toothpaste? Did a suitcase brand’s in-flight magazine ad speak to the kind of traveler you are—or would like to be? Just how do you decide when a brand is worth not just your money,…Read more
Author: Alisa Chambers
Best Practices for Campaigns in Slate: An Interview with Alex Williams
Configuring email campaigns in Slate can be difficult, but doesn’t have to be. Whether you are at the start of an implementation or nearing the close of your most recent build-out, there are pivotal tactics and strategies that can significantly streamline your enrollment marketing process. You can maximize key data points and leverage Slate’s many…Read more
How to Make a Difference by May 1st: Customer Experience and Deposit Pages Revisited for 2018
In the middle of the twentieth century, American psychologist Abraham Maslow developed his famous Hierarchy of Needs. This paradigm, structured as a pyramid, says that humans’ physiological needs must be met before all other potential needs. That is, in order to experience happiness or, at the very top of the pyramid, “self-actualization,” a human must…Read more
How to Make a Difference by May 1st: Customer Experience in Higher Ed Deposit Pages
Creating positive customer experiences is all about reducing negative friction. If, for example, a retailer has a well-designed, intuitive website—this is a positive touchpoint for a customer. If the customer is happy, they’ll be back. If a retailer has a difficult or tedious ordering system—this is a negative touchpoint for a customer. This causes friction; the customer…Read more