If you’ve been reading our recent insights or if you’ve reviewed takeaways from our study on higher education strategic planning, you may already be aware of our research suggesting, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing to aid in new program development or signature experiences is still…Read more
Author: Rick Bailey
What a Customer Experience Manager Does (and Why You Need One on Your Campus)
Over the course of my first year here at RHB, I have been going through our vast library of Insights articles to tap into the best thinking of my RHB colleagues over the three decades (and more) that RHB has been providing expert counsel to our clients. The article below strikes me as particularly evergreen,…Read more
10 Fears Stifling Innovation in Higher Education
As Lee Gardner noted in “The Barriers to Innovation” in The Chronicle of Higher Education ( 2019 ), “universities often flounder at innovation because they are not really meant to change.” The notion that institutions are inflexible is disconcerting at best. If innovation is considered impossible, no incentive exists to even imagine change. Nonetheless, outdated approaches and…Read more
Design Thinking for Higher Ed
You may be too tired these days to think about innovation or new ideas. You may be exhausted from the upheaval of life in the past three years. You may be overworked because your colleagues have taken flight in the Great Resignation. You may be tired from trying to find and recruit their replacements. You…Read more
Nashville Dining Guide for the Slate Innovation Summit
If you are headed to Nashville for Summit, your taste buds are likely starting to pine for barbecue and maybe grits. It’s never too early to plan your dining itinerary, so here are some ideas to jumpstart your agenda. We’ve selected some spots we know about that are near — most within walking distance of…Read more
How Digital Transformation Will Shape Higher Education Practices Post-Post-Pandemic
The pandemic helped us see that the digital transformation of everyday experiences is suitable for achieving what we may have previously regarded as possible primarily in-person. Face-to-face has taken on new meaning as we have identified the power for digital experiences.
Tough Times Last, Apparently: Four Ways to Outlast Them
I’ve heard it said many times (and I think it’s attributed to Robert Shuler, the famous TV pastor of the Crystal Cathedral in California): “Tough times don’t last, tough people do.” I think you may join me in raising an eyebrow at that optimism. Apparently, tough times do last. The COVID pandemic is closing in…Read more
Good Power
I hope I don’t quickly forget the thrill of being in a room with all my colleagues for the first time. The RHB team met in December in Indianapolis for the first time in more than two years. Bear in mind, we’ve added a good share of our team since COVID began. Consequently, this was…Read more
Imagine Voraciously Webinar Transcript
Rick Bailey was recently invited to lead a webinar about his recent book, Imagine Voraciously, by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, Rick highlights some of the takeaways from the book and offers insights to encourage your own voracious imagining. You can watch the recording here.…Read more
Interest or Intent? Take the Guesswork out of Your Higher Ed Marketing Communication
This piece of advice and counsel is long overdue. While the related concern is not new at all, the COVID pandemic magnified its urgency in terms of our addressing it. The traditional funnel of movement toward engagement by audiences and constituents has been in disarray for years. We’ve been warning you about that for a…Read more